ABOUT ME
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After more than 25years in business I see many things more relaxed, without loosing focus.
I’m aware of the bigger picture and very good in bringing the right people at the table in order to push projects. I fit myself in a team very quickly and hit the right tone for my counterpart.
I’m always open for innovations and fast in adapting them.
Nevertheless I'm still a big fan of personal contacts.
Maik Bauer
OPTIMIST I IDEALIST I REALIST​
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Phone:
+49 160 36 11 750
Email:
Address:
Lauenburger Str. 106
12169 Berlin
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Date of Birth:
April 9th, 1973
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BUSINESS EXPERIENCE
2021
Head of Sales
DGMK mbH​
Deutsche Gesellschaft für multimediale Kundenbindungssyteme
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Product Owner "Digital Customer"
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Sales/ Growth
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Strategy
2019-2020
CEO (interim)
SENS MEDIA UG & CO. KG
Media House​
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Maternity Cover for Managing Director
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All tasks and duties related to a MD position
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Repositioning of the company
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Strategic switch with major impacts on all departments
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Massive increase of total reach (plus 1.000% in average)
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Internal structures
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Staff management for 18 managers and 2 interns
2018
Senior Director Company Development
EREIGNISSCHMIEDE GMBH
Office for event creation and digital media production
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Key Account and project lead to major client Hertha BSC Berlin, extending the partnership with projects such as:
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Redesign Stadium TV
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Optimizing the Stadium Experience
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New overall concept for the Club TV
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Executive Producer for all digital content regarding this season's campaign e.g. featuring every district of Berlin within 60sec., portraying local heroes etc.
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Concept, creation and implementation of Hertha BSC eSport Academy
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Internal structures
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Due to the small size of the company and identifying headcount needs for other parts than development, we mutually agreed to finish the collaboration
2017
Director Business Development
DIE FERNSEHWERFT GMBH
TV Production ground and digital content company
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Responsible for marketing, sales, content creation and brand
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Inventory: studios, edits, office-space, TV-formats, broadcast technology
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Development and implementation of new ways for presenting TV-formats
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Representing the different companies in several media networks
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After selling the content company to ZDF digital no further sales activities necessary
2016
Co-Founder & Managing Director
BAUER VON BERNSTEIN GMBH
Agency for sponsorship, activation and consultancy
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Building the company specialized in the niche of sponsorship activation
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Development of the brand (CD, website, logo)
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Setting up a comprehensive digital database for a transparent market overview
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Due to unforeseeable market developments (e.g. major agencies founding special activation subsidiaries being able to offer their service cost neutral as part of their existing outline contracts), we mutually decided to terminate the company
2011-2015
Senior Director Partnership Management
ANSCHUTZ ENTERTAINMENT GROUP
Global Entertainment Company
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Key Account for all sponsoring-partners o2 World Berlin and Hamburg (e.g. AB-Inbev, Coca-Cola, American Express, Sky, Commerzbank, O2, Mercedes-Benz, etc.)
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Strategic consultancy, fulfillment and activation
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Project-lead for naming rights change at Mercedes-Benz Arena including arena-rebrand within budget and timing (high 8 digit € deal)
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Full responsibility, planning and execution of client events of different sizes
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Creative solutions for every customized proposal
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Development and creation of sales materials and presentations for AEG Germany
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Restructuring of all sales-packages
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Implementing a new state of the art payment system in the arena
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Setting up an international internal ticket management platform for AMEX and their members
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Developed a digital platform for clients to handle their suite (catering, tickets etc.)
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Dealing, negotiating and contracting with international clients
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Budget planning and controlling (8 digit €)
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Weekly communication within the international AEG network with colleagues from UK, US, but also China, Sweden, Turkey, France etc.
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Staff management for 3 managers and 2 interns
2006-2011
Head of Marketing Cooperations
VIACOM BRAND SOLUTIONS
Global Entertainment Company
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Development and execution of customized creative 360 solutions on all platforms of MTV Network (e.g. MTV, VIVA, Nickelodeon, Comedy Central, gameone.de, etc.)
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Creation and implementation of all special ads
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Strategic consultancy for clients and agencies (e.g. Sony Playstation, 20th Century Fox, AB-Inbev, Coca-Cola, O2, Veltins, vodafone, Mattel, Group M, Serviceplan, etc.)
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Weekly communication within the international MTV network with colleagues from UK, US, but also Sweden, Netherlands, Brazil etc.
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Staff management for 9 managers and 2 interns
2000-2006
Manager Marketing Team Hertha BSC
SPORTFIVE
International Sports-Marketing Agency
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Creative preparation of all marketing concepts
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Sponsorship acquisition, -fulfillment, client service and consultancy for all sponsorship-partners of Hertha BSC Football Club (e.g. vodafone, Deutsche Bahn, Nike, Coca-Cola, Vattenfall, etc.)
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Concept and execution of all pre-sales activities e.g. research, analyses, videos, presentations etc.
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Full execution of client events
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Concept, structure and hosting of the first B-to-B website in German Football
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Full relaunch of herthabsc.de
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Creation and handling of public broadcasted Hertha TV
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Leading negotiations with service providers
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Responsible for match day activities e.g. Stadium-TV, club magazine, partner presentation - integration
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Weekly communication within Sportfive network with colleagues from other German clubs but also from Italy, UK, Poland, etc.
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Agency lead
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Staff management for 1 junior manager and 1 intern
1997-2000
Product Manager
PROSIEBENSAT.1 MEDIA AG
International Media Network
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Strategical marketing and communicational lead of the show & entertainment department (e.g. TV Total, Quatsch Comedy Club, Bullyparade, etc.)
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Planning and execution of all On-Air and Off-Air activities
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Concept and execution of media cooperations
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Budget planning and controlling
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Development and implementation of cross-promotion as a new marketing instrument at ProSieben
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Engaging with internal stakeholders and subsidiaries regarding communication
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Agency lead
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1992-1997
Officer - Lieutenant
FEDERAL MINISTRY OF DEFENSE
German Airforce
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Officers training
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Specialist for air defense
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Liaison Officer to US military in order to strengthen the German-/American-Partnership
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Staff management for subordinated ranks and military service soldiers
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EDUCATION
2021
Mental Coach
ELEMENTAL COACHING (BASCHAB-LANG)
Full Education & qualification
2019
Social Media Marketing
COMCAVE COLLEGE
Advanced Training
1998-2000
Product Manager
PROSIEBEN
Graduate Program in multiple departments
1997-1998
Dipl. Medienmarketing-Fachwirt.BAW
BAVARIAN ACADEMY OF ADVERTISING AND MARKETING
Studies in media & marketing
1992-1993
Officer German Airforce
FEDERAL MINISTRY OF DEFENSE
Leadership
People management
INTERESTS
Family I Friends I Movies I TV I Music I Sports I Design I Travel
SKILLS
Microsoft Word
Microsoft Excel
MS Power Point
Project Mgmt Sftwr
Adobe CS
Achievement of goals
Teamwork
Communication
Networking
Empathy
LANGUAGES
Italian
English
German